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Ashford has gone Snowdog crazy!

Here's all you need to know about the art trail which has taken Ashford by storm this autumn!

Love, loss, life, death. We all have a story to tell about our experiences of life’s adventures and it is those experiences that bind us to others, creating relationships and communities along the way.

As the community of Ashford, we have so much to reflect upon, celebrate and look forward to! We are a diverse community in lots of ways, but what brings us together is our ability to live life, love our families and support others in their time of need.

We are exploring all of these themes around the town in a unique way, through the extraordinary Snowdog public art trail.

Following a careful selection process, 35 artists were commissioned to turn their designs into reality, with the finished sculptures descending on key locations around the town for everyone to enjoy – via our streets, parks and public spaces, each Snowdog will get its moment to shine and tell its own individual story.

While the trail is a unique and fun way to explore Ashford, it also serves another important purpose; once the 10-week display is complete at the end of November, each Snowdog will then be auctioned off to help raise funds for our very own Pilgrims Hospices here in Ashford and enable them to continue supporting recently bereaved children in our community.

The Snowdogs Discover Ashford 2018 project has been delivered in partnership with Wild in Art; creative producers of spectacular, mass-appeal public art events and Penguin Ventures, part of Penguin Random House and owners of The Snowman™ and The Snowdog brand.

The Snowdog is fun, loyal, compassionate and offers love, unconditionally. This is your invitation to find your Snowdog and support the community you love!


When: 12th September – 18th November

Where to find more:

Instagram: @ashfordsnowdogs

Facebook: Ashford Snowdogs

Twitter: @ashfordsnowdogs

LinkedIn: Ashford Snowdogs

Follow the hashtag on social media: #FindYourSnowdog



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